CYBECOM Pty Ltd - Ecommerce Architects - Web Developers - Brisbane

Posts Tagged ‘infographic’

Mobile Commerce (Mcommerce) sales up 171% for the US Holiday Period 2012

Mobile Shopping Cart - Mcommerce

A mobile commerce platform (Branding Brand) showed substantial increases in shopping from smartphones. The data was collected over a 35-day period from November 21 through to December 25, 2012.

The Branding Brand Mobile Commerce Index is a compilation of 84 mobile sites developed by Branding Brand for retailers across a variety of industries including apparel, health and beauty, and home goods. The Index is the largest collection of data on commerce sites specifically designed for smartphones, as opposed to non-optimized desktop sites with mobile traffic.1

“While the year-over-year growth and traffic demonstrated the explosion in mobile as a channel, we are also seeing dramatic conversion rate improvements as a result of optimization work throughout our technology platform,” said Chris Mason, co-founder and CEO of Branding Brand.

Mobile Shopping Cart - Mcommerce

Mcommerce – mobile shopping

The company has produced an interesting infographic that displays the key finding.

However, Mashable writes that for most retailers, mcommerce has had limited impact.

Lauren Indvik of Mashable said, “Sales of physical retail goods and services made on smartphones were $8 billion in the U.S. last year, accounting for 3% of online sales and less than 1% of total retail sales.”2

But given that smartphone take-up has only really accelerated in the last two to three years, it makes sense that it will be lagging the normal online sector. What is important is the pace of acceleration. 171% is a significant increase which is only going to continue.

Forrester, where Indvik got her data from, agree with this sentiment. Indvik also said, “Ensure that your mobile commerce site has a fast checkout solution, like PayPal Express or Checkout by Amazon. Make sure your mobile website is responsively designed so that it is optimized for the wide variety of device screen sizes on the market.”


Internet Sales Increasing; January 2013 Update

Online Shopping

Online Shopping

Online Shopping

Purchasing products and services through the Internet is gathering pace and according to the research by PwC and Frost & Sullivan in July 2012, 6.3% of sales in Australia, 7.3% of sales in the US and 10.7% of sales in the UK are done online. 

Further statistics can be seen in PwC and Frost & Sullivan’s Infographic.

Reasons for purchasing online include:

  • eliminate driving
  • no crowds
  • no noise
  • better selection
  • better prices

Reasons for businesses going online include:

  • “avoiding high rental costs (or reducing rental costs) for business premises
  • comparatively low barriers to entry in terms of business establishment costs
  • low barriers to geographic expansion across Australia and overseas
  • reducing the amount of advertising needed to sell products
  • removing the need for intermediaries and associated costs by interacting directly
  • with customers.”1


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