CYBECOM Pty Ltd - Ecommerce Architects - Web Developers - Brisbane

The Rise And Rise of QR Codes

Cybecom Contact Details QR Code

Cybecom Contact Details QR Code

What exactly is a QR Code I hear you ask. A QR Code (or Quick Response Code) is a type of two-dimensional barcode and was first designed for the automotive industry in Japan by the Toyota subsidiary Denso Wave in 1994. The code consists of black modules (square dots) arranged in a square pattern on a white background. Various types of information can be encoded.

So your next question might be “So what! Why should i be interested in QR Codes?”. With the simplicity of the QR Code format and the growth in mobile technology, it has become super easy to store lots of information (or sometimes just a little) in a QR Code to make it easy for people to access that information. ie. With the camera of your smartphone or tablet and a free QR Code scanning app, users can very quickly scan the code and then act on that data. The best way to describe this is by way of examples. The following table highlights just a few and their use is only limited by your imagination.

Information StoredMain Benefit/sWhere Would The Code Be Displayed?
Website Address (URL)Customer can go straight to a specific page on your website and find out more information and/or buy the product.Online and offline advertisements.
In presentation slides.
On stickers attached to cars, shop windows, etc.
On products for competitions.
Public transport timetable information.
In newspaper articles.
In art gallery next to an artwork.
In parks, shopping centres, etc. as part of a virtual game.
At key spots along a route for a car rally.
Business Card InformationA quick way to import full contact information into your address book.On business cards.
On websites.
On any marketing material where contact information would be handy.
Asset Number And Other Relevant DetailsHelp track physical assets.On stickers.
Electronic Coupons or eGift cardsEasy method for a shopper to receive benefits. Smartphone apps.
Payment Information (Possible Future Trend)A virtual credit card - no need to have a physical one anymore.Smartphone banking app.
Bricks-and-Mortar store shopping app.
Frequent Buyer InformationNo more physical cards.Smartphone apps. Wave code over the scanner when you shop.

And if you want to see a good example of a funny but very innovative use of a QR Code, check out this video where the candidate had a very interesting way to provide his resume.

Acknowledgements:

Michelle Jansen

Michelle Jansen

This article has been written by Michelle Jansen, Principal Ecommerce Consultant for CYBECOM. Michelle holds the qualifications of BAppSci (Maths & Computing), PostGradDip Business (Ecommerce) and GradDipEd (Middle Years). She has been consulting in Ecommerce since 1999 and has performed work for clients in all areas of business including SMEs and Corporates as well as State and Local Government.

Contact Details

CYBECOM Pty Ltd - Since 1999
ACN: 088 005 967
ABN: 13 088 005 967

PO Box 138
Hamilton QLD 4007
Australia
T 0417 916 529

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